Strategy & positioning
Decide what to say, to whom, and why now
North star metrics, core messaging, and quarterly bets â aligned with Lorenzo marketing operations.
North star metric
Active product engagement
Measuring the percentage of trial users who reach the 'Aha' moment within 7 days by linking their first feed.
72.4%
Growth: +12.3% MoM
Value proposition
Enterprise-grade product intelligence for small teams.
Ideal customer profile
Direct-to-consumer founders doing $500kâ$5M ARR.
Core messaging
"Stop guessing, start scanning. Your competitors are."
Quarterly bets (Q2 2026)
Confidence levelViral social feed loops
Impact: High
85%
In ProgressAutomated competitor tracking
Impact: Critical
92%
ActivePremium educational content series
Impact: Medium
60%
Beta