North Star Metric
Active Product Engagement
Measuring the percentage of trial users who reach the 'Aha' moment within 7 days by linking their first feed.
72.4%
Growth: +12.3% MoM
Value Proposition
Enterprise-grade product intelligence for small teams.
Ideal Customer Profile
Direct-to-consumer founders doing $500k-$5M ARR.
Core Messaging
"Stop guessing, start scanning. Your competitors are."
Quarterly Bets (Q2 2026)
Confidence LevelViral Social Feed Loops
Impact: High
85%
In ProgressAutomated Competitor Tracking
Impact: Critical
92%
ActivePremium Educational Content Series
Impact: Medium
60%
Beta